Content marketing is the strategic process of creating and distributing valuable content to attract, engage, and retain a clearly defined audience—with the ultimate goal of driving profitable customer action.
Unlike traditional marketing, which focuses on pushing products, content marketing emphasizes providing helpful, educational, or entertaining content that meets your audience’s needs.
Common Content Formats:
Blog articles
Social media posts
Videos and YouTube content
Podcasts
Ebooks and whitepapers
Live streaming and webinars
Newsletters via email
Infographics
Fundamentally, content marketing is not about hard selling but about establishing relationships through value.