The term “social media marketing” describes the following uses of social media platforms:
Advertise goods or services
Increase exposure of your brand
Interact with clients
Increase sales or website traffic
It includes both paid (advertising, sponsored posts, influencer partnerships) and organic (free content, interaction, community development) activities.
Posting content is only one aspect of social media marketing. It involves creating a digital presence that engages your audience, embodies your brand, and motivates action.