Sending emails to a group of people in order to share useful content, advertise items, or foster connections is known as email marketing. These messages may include:
Newsletters
Promotional deals
Announcements of new products
Invitations to events
Transactional updates (such as delivery details or receipts)
Re-engagement initiativesYou are the owner of your email list, unlike other platforms. It is a great asset because it is not impacted by shifting ad policies or algorithms.
2. The Reasons Email Marketing Is Still Effective
Even while emerging channels like social media and messaging applications are becoming more popular, email still offers the best return on investment.
Demonstrated Performance
Recent statistics indicate that email marketing has one of the highest return on investment (ROI) rates in digital marketing, with an average return of $36 for every $1 spent.
🧑💻 Your subscribers receive direct and personal emails directly in their inbox. Emails are more intimate and frequently action-oriented than social media posts, which can get lost in feeds.
Super Customizable
You can use contemporary techniques to divide up your audience and tailor material to each individual depending on their past purchases, tastes, or behavior.
🔄 Ready for Automation
You may create customized email sequences with automated workflows that will nurture leads or convert visitors while you’re asleep.