PPC (Pay-Per-Click) advertising is a model where advertisers pay a fee each time someone clicks on their ad. Instead of earning visits organically, you’re buying visits through platforms like:
Google Ads
Meta Ads (Facebook & Instagram)
YouTube Ads
LinkedIn Ads
TikTok Ads
Microsoft (Bing) Ads
Pinterest Ads
Twitter/X Ads
Websites, YouTube videos, social network feeds, mobile apps, and search engines can all display advertisements. The main benefit? Speed: You can test offers and drive traffic nearly immediately with PPC.