Posted on December 18, 2025December 18, 2025 by diksha pandey

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. Social media marketing: what is it?

The term “social media marketing” describes the following uses of social media platforms:

Advertise goods or services

Increase exposure of your brand

Interact with clients

Increase sales or website traffic

It includes both paid (advertising, sponsored posts, influencer partnerships) and organic (free content, interaction, community development) activities.

Posting content is only one aspect of social media marketing. It involves creating a digital presence that engages your audience, embodies your brand, and motivates action.